Riverside Big Business & Small Enterprise

  • Jan 15, 2017

Located in the heart of the Inland Empire, Riverside, California was named for its location beside the Santa Ana River. With a population of approximately 317,000 residents, the city is 60 miles east of Los Angeles, near sea level, at an elevation of 827. Riverside was founded in the early 1870’s and is currently the 59th most populated city in the United States and the 12thmost populous in California. Like most Southern California communities, Riverside was initially known for a thriving citrus industry – with miles of orange, lemon, tangerine and lime trees peppering the landscape.

Riverside is home to a variety of historical landmarks as well as fascinating museums and unique opportunities for education and adventure. Here are just a few:

Historical Landmarks


  • America’s Parent Navel Orange Tree
  • Benedict Castle
  • California Citrus State Historic Park
  • Heritage House
  • The Historic Fox Performing Arts Center
  • Historic Victoria Avenue and the Roosevelt Palm
  • The Mission Inn Hotel & Spa
  • Riverside Main Street’s Sculptures of Famous Leaders


Museums & the Arts


  • Barbara & Art Culver Center of the Arts
  • March Field Air Museum
  • The Mission Inn Museum
  • Riverside Art Museum
  • Riverside Metropolitan Museum
  • Riverside Municipal Auditorium
  • Riverside National Cemetery’s Monuments and Memorials
  • The University of Riverside/California Museum of Photography
  • UC Riverside Sweeney Art Gallery

Educational Centers


  • Gary Anderson Graduate School
  • California Baptist University (CBU)
  • California Southern Law School
  • Center for Social Justice and Civil Liberties
  • Intercoast Colleges
  • Kaplan College – Riverside
  • La Sierra University
  • North-West-College-Riverside
  • Riverside City College (RCC)
  • The University of California Riverside (UCR)

Riverside is also home to big businesses and small enterprise, with the Greater Riverside Chamber of Commerce boasting a membership which includes 1,300 business owners,  civic organizations, educational institutions and individuals. One such business is On Target Promotions, which has been helping entrepreneurs and community leaders market through promotional products since 1985.

Dennis and Debbie Johnson, owners of On Target Promotions, were born and raised in Riverside, CA. The city is a place they hold near and dear to their hearts, as they have built friendships within the community dating back to their days in elementary school. Debbie also serves the community by serving on boards at the Greater Riverside Chamber of Commerce. Since education is one of her passions, Debbie also serves on the Business Education Partnership and is co-chair and volunteer coordinator of College and Career Fair, which sees some 7,000 attendees each fall at the Galleria at Tyler. While not on the job, the couple serve at their local church, Dennis as an elder and Debbie as a women’s Bible study leader. They enjoy walking in the evenings near their Riverside neighborhood.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.