Seven Ways to Improve Your Sphere of Influence

Mar 27, 2018

To move things forward and achieve key milestones at work, you often need to be able to influence others—whether it's colleagues, subordinates, your boss, customers or suppliers. In most cases, ...

3 Simple Ways to Say Thank you that Get Results

Mar 27, 2018

Receiving that special thank you can make your day. That special "thank you" note in the mail or that phone call saying "thanks" puts a smile on our faces and brightens our day! Saying thank you by ...

Feeling Stuck? How to Boost your Creativity

Mar 12, 2018

Certain professions require creativity – think graphic design, floral arranging, and composing, to name a few. And when an author struggles, a specific phrase describes the response—writ...

When is the Right Time for a Brand Refresh?

Feb 27, 2018

*I recall about 5 years ago returning from a client meeting, sitting at my desk, feeling dejected and thinking "We've lost this client. The younger generation is going to take this client right out f...

Everything you always wanted to know about Creative Content but were afraid to ask

Nov 10, 2017

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Fo...

5 things I learned while running a Marketing & Promotions Business

Oct 04, 2017

or...Avoid business potholes before they even show up Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which ...

Client Retention...Have you left your first love?

Sep 08, 2017

Are you still pursuing your clients as if they still mean something to you? Remember how it felt to become the “new member” at your health club. They walk you around, show you the e...

What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

Aug 04, 2017

In the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their hu...

Millennials... Disrupting Traditional Purchasing Patterns

Jul 10, 2017

Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers’. The largest generation in United States’ histo...

Top 3 Marketing Trends for Spring 2017

May 12, 2017

Trendy in 2017: Apps, Infographics & Personalization In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was co...

Business Marketing: How to Handle Negative Reviews

Apr 07, 2017

“Although your customers won’t love you if you give bad service, your competitors will.” ~Kate Zabriskie For all the good the Internet has done for small business, most entrepreneur...

Trade Show Giveaways: A necessary evil?

Mar 22, 2017

Before heading to a trade show, do you order giveaways out of obligation, since they are “expected?” Even as you place the order, do you bristle at the realization that “scooper...

American's Love affair with animals and your marketing...

Aug 15, 2016

Few would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats are own...