Seven Ways to Improve Your Sphere of Influence
Mar 27, 2018
To move things forward and achieve key milestones at work, you often need to be able to influence others—whether it's colleagues, subordinates, your boss, customers or suppliers. In most cases, ...
Continue Reading3 Simple Ways to Say Thank you that Get Results
Mar 27, 2018
Receiving that special thank you can make your day. That special "thank you" note in the mail or that phone call saying "thanks" puts a smile on our faces and brightens our day! Saying thank you by ...
Continue ReadingFeeling Stuck? How to Boost your Creativity
Mar 12, 2018
Certain professions require creativity – think graphic design, floral arranging, and composing, to name a few. And when an author struggles, a specific phrase describes the response—writ...
Continue ReadingWhen is the Right Time for a Brand Refresh?
Feb 27, 2018
*I recall about 5 years ago returning from a client meeting, sitting at my desk, feeling dejected and thinking "We've lost this client. The younger generation is going to take this client right out f...
Continue ReadingEverything you always wanted to know about Creative Content but were afraid to ask
Nov 10, 2017
Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Fo...
Continue Reading5 things I learned while running a Marketing & Promotions Business
Oct 04, 2017
or...Avoid business potholes before they even show up Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which ...
Continue ReadingClient Retention...Have you left your first love?
Sep 08, 2017
Are you still pursuing your clients as if they still mean something to you? Remember how it felt to become the “new member” at your health club. They walk you around, show you the e...
Continue ReadingWhat You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing
Aug 04, 2017
In the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their hu...
Continue ReadingMillennials... Disrupting Traditional Purchasing Patterns
Jul 10, 2017
Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers’. The largest generation in United States’ histo...
Continue ReadingTop 3 Marketing Trends for Spring 2017
May 12, 2017
Trendy in 2017: Apps, Infographics & Personalization In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was co...
Continue ReadingBusiness Marketing: How to Handle Negative Reviews
Apr 07, 2017
“Although your customers won’t love you if you give bad service, your competitors will.” ~Kate Zabriskie For all the good the Internet has done for small business, most entrepreneur...
Continue ReadingTrade Show Giveaways: A necessary evil?
Mar 22, 2017
Before heading to a trade show, do you order giveaways out of obligation, since they are “expected?” Even as you place the order, do you bristle at the realization that “scooper...
Continue ReadingAmerican's Love affair with animals and your marketing...
Aug 15, 2016
Few would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats are own...
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