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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Feb 05, 2019

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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Be Thankful – Proforma/On Target Promotions

Nov 20, 2018

While most Americans have family, food and football (not necessarily in that order) on their minds for the upcoming Thanksgiving holiday, it is important to remember the spirit of being thankful. If y...

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6 Things You're Missing out on by Not Using Promotional Products

Oct 25, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Seven Ways to Improve Your Sphere of Influence

Mar 27, 2018

To move things forward and achieve key milestones at work, you often need to be able to influence others—whether it's colleagues, subordinates, your boss, customers or suppliers. In most cases, ...

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3 Simple Ways to Say Thank you that Get Results

Mar 27, 2018

Receiving that special thank you can make your day. That special "thank you" note in the mail or that phone call saying "thanks" puts a smile on our faces and brightens our day! Saying thank you by ...

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Feeling Stuck? How to Boost your Creativity

Mar 12, 2018

Certain professions require creativity – think graphic design, floral arranging, and composing, to name a few. And when an author struggles, a specific phrase describes the response—writ...

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When is the Right Time for a Brand Refresh?

Feb 27, 2018

*I recall about 5 years ago returning from a client meeting, sitting at my desk, feeling dejected and thinking "We've lost this client. The younger generation is going to take this client right out f...

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Marketing 2018 and Beyond

Feb 13, 2018

"Marketing in 2018 & Beyond" When the World Wide Web went mainstream at the end of the 20th Century, most business owners were quick to jump on the digital bandwagon. En masse, they abandone...

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Detonate your World: Destructive Marketing

Jan 10, 2018

Destructive Marketing 101 To survive in business in 2018, take everything you thought you knew about your product or service and any advertising method you’ve ever used. Toss them together and ...

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Everything you always wanted to know about Creative Content but were afraid to ask

Nov 10, 2017

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Fo...

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5 things I learned while running a Marketing & Promotions Business

Oct 04, 2017

or...Avoid business potholes before they even show up Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which ...

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Client Retention...Have you left your first love?

Sep 08, 2017

Are you still pursuing your clients as if they still mean something to you? Remember how it felt to become the “new member” at your health club. They walk you around, show you the e...

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What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

Aug 04, 2017

In the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their hu...

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Millennials... Disrupting Traditional Purchasing Patterns

Jul 10, 2017

Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers’. The largest generation in United States’ histo...

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Marketing for Music Festivals

Jun 12, 2017

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at mu...

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On Target Golf Tournament Success Stories

Jun 01, 2017

You and I know that golf means more than just a tiny white ball rolling across a massive green. It means raising money for a charity, getting together with business acquaintances, inking deals over th...

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Top 3 Marketing Trends for Spring 2017

May 12, 2017

Trendy in 2017: Apps, Infographics & Personalization In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was co...

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Business Marketing: How to Handle Negative Reviews

Apr 07, 2017

“Although your customers won’t love you if you give bad service, your competitors will.” ~Kate Zabriskie For all the good the Internet has done for small business, most entrepreneur...

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Trade Show Giveaways: A necessary evil?

Mar 22, 2017

Before heading to a trade show, do you order giveaways out of obligation, since they are “expected?” Even as you place the order, do you bristle at the realization that “scooper...

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Adult Coloring Books - On Target

Feb 08, 2017

We have all seen these books online and in retail stores everywhere! But why are they so popular? Adult coloring books are a fantastic product that allows you to relax and have a bit of fun. Studies s...

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Pull off Fantastic Major Minor Celebrations

Feb 03, 2017

In the not too distant past, companies recognized staff members’ accomplishments in five-year increments. But waiting half a decade for a paper certificate that marks nothing but the passage of ...

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The Graphic Tee Lives On

Jan 20, 2017

“A printed tee is a quick, sure-fire way to communicate and express your identity” (Judah, 2015). It has the potential to influence society and create a sense of community. The article &ld...

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Swag on Target

Jan 15, 2017

Theories abound as to the exact meaning and origin of the word “swag:” Some say it originally referred to goods stolen by a burglar. Others believe it to be an acronym standing for phr...

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Riverside Big Business & Small Enterprise

Jan 15, 2017

Located in the heart of the Inland Empire, Riverside, California was named for its location beside the Santa Ana River. With a population of approximately 317,000 residents, the city is 60 miles east ...

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Five Product Trends for 2017

Jan 09, 2017

Admit it; you can’t review your Twitter feed or Netflix account without noticing “what’s trending.” As a culture, we have become obsessed with anything and everything on trend....

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All in Good Health: Healthy Holiday Gift Ideas

Dec 02, 2016

The holidays are upon us, providing the perfect opportunity to come up with tangible ways to show appreciation for all of the professional people in your life. And what better way to express gratitude...

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Holiday Traditions On Target

Oct 21, 2016

The Great American Melting Pot contains a wealth of holiday traditions which can be traced to countries across the globe: Christmas Christmas trees were first used in Germany. Long before the adve...

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Affordable Holiday Gifts On Target

Oct 14, 2016

According to the National Retailer’s Association, consumers will spend nearly four percent more this year on holiday gifts than they did in 2015. In fact, according to NRF president and CEO Matt...

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Holiday Greeting On Target

Oct 05, 2016

In this day of electronic everything, a trip to the mailbox may offer little more than bills and fliers addressed to: “current resident.” Greeting cards are the brilliant exception, as rec...

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Holiday Gift Guide On Trend

Sep 23, 2016

Have you ever opened a beautifully wrapped holiday gift only to find a present that leaves you scratching your head? Whether the gifts you give this year are meant for a distant relative, your closes...

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On Target with Food

Aug 26, 2016

According to Neilsen Ratings and U.S. Census figures, in 2013, Food Network claimed an estimated 99 million viewers (which represents a whopping 75% of Television Market Share). Since that time, rati...

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Home and Garden On Target

Aug 17, 2016

Americans have been bitten by the home improvement bug…and it is big! In fact, networks that feature programming about fixing up, flipping, buying and selling houses (such as those which appea...

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American's Love affair with animals and your marketing...

Aug 15, 2016

Few would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats are own...

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Tech On Target

Jul 15, 2016

The Internet of Things (IoT) is a hot tech topic these days. Defined as a system with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction, IoT...

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The Story of Promotional Products

Jul 06, 2016

The first documented use of promotional products in the United States were commemorative buttons made by a Scottish engraver in 1789 to mark the inauguration of George Washington. Thereafter, the use ...

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Breast Cancer Awareness On Target

Feb 01, 2016

Throughout October, most Americans are “in the pink” thanks to the annual month-long Breast Cancer Awareness campaign. Developed in 1985 to increase awareness about the disease and raise f...

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