Tech On Target
Jul 15, 2016
The Internet of Things (IoT) is a hot tech topic these days. Defined as a system with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction, IoT is just the tip of the iceberg relative to the way that technology has begun to impact our everyday lives.
Consider Wi-Fi, alone, which has changed the way we work, play, and even raise our kids. Today’s homes and offices would be unrecognizable to workers of the past thanks to Wi-Fi-reliant innovations such as email, video conferencing, laptop and tablet computers and other relatively recent innovations. Meanwhile, more and more of our personal time is influenced by our gadgets. In fact, for better or for worse, as a culture, we are finding it difficult to unplug.
Here are 10 examples of how heavily we already rely on tech:
- 3-D Printing
- Global Positioning System (GPS)
- Interactive Calendars
- Mobile Banking
- Smart Phones, Laptops, Tablets & Desktop Computers
- Streaming Music and Video Subscriptions & Bluetooth Speakers
- Talking Tech (Google Maps, Siri and Cortana, Amazon Echo)
- Virtual Reality Gaming
- Wearable Health & Fitness Monitors
As anyone who has ever seen a science fiction movie can attest, the future promises more of the same. So, since technology isn’t going anywhere, a great way for business owners to promote their brands is with tech swag. After all – brand recognition is most effective when applied to something that customers and prospects use every day.
Business owners can choose imprinted tech gadgets for promotional giveaways, corporate swag, or even internal branding – all with options to fit virtually any budget.
Here are just a few ideas of customizable items to consider:
- Bluetooth speakers
- Cellphone Cases
- Cellphone Power Banks and Chargers
- Cellphone Stands
- Computer Cases
- Computer Travel Kits
- Cord Decals
- Cord Organizers
- Digital Photo Frames
- Fitness tracker bracelets and watches
- Flexible, Wireless Keyboards
- Gadget Grips
- iPad sleeves
- Keyboard Cleaner
- Laser Pointers
- Media Charging Stations
- Media Stands
- Mice (The electronic variety)
- Microfiber Cleaning Cloths
- Mouse Pads
- Retractable Charging Cables
- Stylus Pens
- Selfie Sticks
Another way to catch the tech wave is by offering premiums to those who are using augmented reality games such as Pokémon Go. The app’s growing ubiquity has clicked with business owners, who see it as a way to lure customers and build connections. A Culver City, California, ice cream shop. Coolhaus, launched a promotion offering a free cookie to customers who showed them a picture of a Pokémon caught at their location. Even business owners without nearby Poké Stops are also finding ways to take advantage of the Pokémon craze. Smoketown Helicopters in Lancaster, Pennsylvania, is advertising Pokémon Tours to help players catch Pokémon from the air.
Here are just a few ideas to consider as an incentive to players who show a picture of a Pokémon caught inside their location:
- Free Earbuds
- Free Flash drive (Load it with a special offer from your store.)
- Free Touchscreen Gloves
- Free Car Charger
OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.