Everything you always wanted to know about Creative Content but were afraid to ask

Nov 10

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Fo...

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5 things I learned while running a Marketing & Promotions Business

Oct 04

or...Avoid business potholes before they even show up Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which ...

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Client Retention...Have you left your first love?

Sep 08

Are you still pursuing your clients as if they still mean something to you?     Remember how it felt to become the “new member” at your health club. They walk you around,...

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What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

Aug 04

In the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their hum...

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Millennials... Disrupting Traditional Purchasing Patterns

Jul 10

  Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers’. The largest generation in United States’ ...

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Marketing for Music Festivals

Jun 12

  Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered ...

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On Target Golf Tournament Success Stories

Jun 01

You and I know that golf means more than just a tiny white ball rolling across a massive green. It means raising money for a charity, getting together with business acquaintances, inking dea...

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Top 3 Marketing Trends for Spring 2017

May 12

  Trendy in 2017: Apps, Infographics & Personalization In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each c...

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Business Marketing: How to Handle Negative Reviews

Apr 07

“Although your customers won’t love you if you give bad service, your competitors will.” ~Kate Zabriskie For all the good the Internet has done for small business, most entrepr...

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Trade Show Giveaways: A necessary evil?

Mar 22

Before heading to a trade show, do you order giveaways out of obligation, since they are “expected?” Even as you place the order, do you bristle at the realization that “scooper...

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Adult Coloring Books - On Target

Feb 08

We have all seen these books online and in retail stores everywhere! But why are they so popular? Adult coloring books are a fantastic product that allows you to relax and have a bit of fun....

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Pull off Fantastic Major Minor Celebrations

Feb 03

In the not too distant past, companies recognized staff members’ accomplishments in five-year increments. But waiting half a decade for a paper certificate that marks nothing but the passage of ...

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The Graphic Tee Lives On

Jan 20

“A printed tee is a quick, sure-fire way to communicate and express your identity” (Judah, 2015). It has the potential to influence society and create a sense of community. The articl...

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Swag on Target

Jan 15

Theories abound as to the exact meaning and origin of the word “swag:” Some say it originally referred to goods stolen by a burglar. Others believe it to be an acronym standing fo...

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Riverside Big Business & Small Enterprise

Jan 15

Located in the heart of the Inland Empire, Riverside, California was named for its location beside the Santa Ana River. With a population of approximately 317,000 residents, the city is 60 miles east ...

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Five Product Trends for 2017

Jan 09

Admit it; you can’t review your Twitter feed or Netflix account without noticing “what’s trending.” As a culture, we have become obsessed with anything and everything on trend....

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All in Good Health: Healthy Holiday Gift Ideas

Dec 02, 2016

The holidays are upon us, providing the perfect opportunity to come up with tangible ways to show appreciation for all of the professional people in your life. And what better way to express gratitude...

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American's Love affair with animals and your marketing...

Aug 15, 2016

Few would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats ar...

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The Story of Promotional Products

Jul 06, 2016

The first documented use of promotional products in the United States were commemorative buttons made by a Scottish engraver in 1789 to mark the inauguration of George Washington. Thereafter...

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