Everything you always wanted to know about Creative Content but were afraid to ask

Nov 10

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Fo...

Continue Reading

5 things I learned while running a Marketing & Promotions Business

Oct 04

or...Avoid business potholes before they even show up Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which ...

Continue Reading

Client Retention...Have you left your first love?

Sep 08

Are you still pursuing your clients as if they still mean something to you?     Remember how it felt to become the “new member” at your health club. They walk you around,...

Continue Reading

What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

Aug 04

In the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their hum...

Continue Reading

Millennials... Disrupting Traditional Purchasing Patterns

Jul 10

  Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers’. The largest generation in United States’ ...

Continue Reading

Top 3 Marketing Trends for Spring 2017

May 12

  Trendy in 2017: Apps, Infographics & Personalization In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each c...

Continue Reading

Business Marketing: How to Handle Negative Reviews

Apr 07

“Although your customers won’t love you if you give bad service, your competitors will.” ~Kate Zabriskie For all the good the Internet has done for small business, most entrepr...

Continue Reading

Trade Show Giveaways: A necessary evil?

Mar 22

Before heading to a trade show, do you order giveaways out of obligation, since they are “expected?” Even as you place the order, do you bristle at the realization that “scooper...

Continue Reading

American's Love affair with animals and your marketing...

Aug 15, 2016

Few would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats ar...

Continue Reading